My Writing ↗
Nainital, IN
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Tanya Gakhar

Brand · Content · Strategy
[ Hey, I'm Tanya ]

Somewhere in the Himalayas, falling and growing.

I am a Brand Marketer and Content Strategist who loves to work at the intersection of Art and Technology. I graduated in 2023 with a degree in Branding & Advertising from NMIMS Mumbai.

What fascinates me about technology is its power at scale — the change it can bring to those who need it most. I've been to some of the remotest parts of the country and seen people thrive without it, and I know they could do so much more if the right technology finds them.

Born and raised in Nainital, now a quarter-century in. At my core I'm a traveller, just hitting the road every now and then. And along the way, life has revealed its beauty to me; strangers have opened their homes, fed me, and shown me a kinder and more fulfilling way through life. And quietly, they have left an imprint on the architecture of my being…

Current mode: riding my Hunter 410 across Uttarakhand, training to be a mountaineer, studying agroecology.

Open to full-time roles & select freelance — remote (global).
[ Work ]
Dacoit DesignWeb3 Marketing & Content
  1. Managed social media and content strategy for an in-house Web3 project, TwitterRoastRider (@DacoitRoasts) on X ↗, and moderated a community on Telegram.
  2. Produced long-form content and case studies for clients' projects.
  3. Managed the content calendar, documenting agency project outcomes over 5 months.
Sustainable TextilesOperations & Brand Strategy

A slow fashion brand, redefining the textile industry by integrating sustainability, technology and artisan collaboration.

Jaal Yantra Report ↗

  1. Owned end-to-end marketing and D2C sales for directly sourced handloom products; managed production, supply chain, and artisan networks.
  2. Implemented tech-driven systems and protocol thinking to streamline operations.
  3. Worked with vendors and suppliers, gaining ground-level insight into markets, finance, and the people preserving a century-old craft.

Interacting with people who are even now preserving a hundred-year-old art form has brought me slightly closer to my purpose.

TweepsBookCo-Founder, Product

TweepsBook on Product Hunt ↗ Tweepsbook Database ↗

  1. Co-founder, Product Marketing, Growth, and Community.
  2. Runner-up, Twitter Hackathon 2022.
  3. Driving user acquisition, content curation, and GTM strategy.
  4. Scaling the product to 10k MAUs while shaping its revenue model.
Connect PlusZero to 1, Operations

A community platform and CRM for professional groups and the creator economy.

connectplus.co ↗

  1. Led GTM and execution for a multi-channel campaign.
  2. Conducted user research, drove B2B acquisition and onboarding (20+ clients).
  3. Scaled engagement through email marketing, content, and LinkedIn virality.
Projects & Other RolesOperations, Marketing & Growth
  • myKard ↗Product Lead & Marketing

    A link-in-bio for professionals and businesses.

  • Induced ↗Operations & Prompting

    Handled company operations while also supporting LLM training through prompt design and testing for 3 months.

  • Hallparty ↗Sales & Marketing

    Sales executive responsible for onboarding independent organisations and colleges on the community platform and helping users adapt.

  • Tenzing ↗Branding & Marketing

    Developed GTM and branding strategy for Tenzing Natural Energy Drinks (UK-based), drove user research, insights, and pitch development, alongside creating campaign content for the pan-India rollout.

  • Schaduf ↗Business Strategy & Marketing

    Developed a business, financial, and marketing plan for the rebrand of a sustainable farming company in the Middle East, as part of an international case study competition.

[ Things I'm proud of ]
  1. Something the 17-year-old me created — St Mary’s Convent School Nainital ↗
  2. Moving to Rishikesh in 2024 and building my life around yoga.
  3. Riding a motorbike (currently a modified Enfield Hunter 410).
  4. Training my body to thrive with an autoimmune disease.
  5. Completing Basic Mountaineering, and now training as an endurance athlete.

25 things as I turn 25 ↗

Substack X LinkedIn tanyagakhar01@gmail.com